Political Campaigns
FOR LOCAL POLITICIANS AND CAMPAIGN MANAGERS
While working at WLSH & WMGH for 30+ years, I consulted numerous political candidates & campaign teams… providing overall marketing strategy, radio commercial production, & multi-media buying advice.
Today, as the Founder of Coal Region Connections, I consult with local politicians & campaign managers at various stages of their campaigns.
As you probably already know – there is no such thing as the “best” or “perfect” campaign strategy.
However, when you consider these five factors below – you can greatly improve your chances of winning during the next special election, primary election, or general election.
#1) Are You A Challenger, An Incumbent, Or Are You Running For An Open-Seat?
- The difference between running as an Incumbent, & running as a Challenger is very significant.
Incumbents have track records to run on. Of course, they also have a track record that can be attacked by their opponent.
More often than not, Challengers have trouble raising money, & often must spend time & resources increasing their name & message recognition among voters.
In Open-Seat races, it seems that anything goes… & you may have to compete against multiple candidates.
This is just the start of things to consider for your coming campaign…
#2) Are You Well-Funded… Or Under-Funded?
- Are you familiar with the lowest unit political rates that apply to radio & television?
If you or your candidate is wealthy or well-connected… you’ll find it far easier to afford a full-time staff, & spend on multi-media campaigns.
However, if you’re under-funded, you’ll need to rely on volunteers, grass-roots marketing tactics, & other less conventional marketing materials & approaches.
#3) What Is Your (Or Your Candidate’s) Background?
- How do/will people perceive you (or your candidate)?
Experienced in politics?
How about in business?
Do you (or your candidate) have special knowledge or experience with a particular issue?
Do you (or your candidate) have a built-in “voter base” in a particular neighborhood, or among a particular demographic?
#4) Who Is Your Opponent? How Much Do You Really Know About Him/Her?
- Is he/she well-funded, or under-funded?
Is he/she a Challenger, an Incumbent, or is he/she running for an Open-Seat?
What is his/her background?
What are his/her personal success/failures? Professional successes/failures? Political successes/failures?
#5) What Are The Defining Issues Of This Particular Election?
- What issues are the MOST important to voters?
What is your message to speak to these issues in a consistent & persuasive manner?
What groups of voters can get you the most votes when you focus on these particular issues at the expense of other issues?
SCHEDULE A CAMPAIGN MARKETING REVIEW TODAY
Just like a good doctor cannot prescribe a treatment without first diagnosing what is going on with a patient – we cannot in good conscience recommend what campaign strategies will work best for you until we understand each of the five factors mentioned above.
This is why we first conduct a campaign Marketing Review, which lasts approximately four hours & is conducted at your home or campaign headquarters at a time convenient for us both.
During this time, we’ll decide on a plan of action for your campaign and decide in which capacity we’ll work together. (***Please see Special Note below.)
Your one-time investment for this service is $500 (which is 100% tax-deductible).
But before you make such an investment – I’d encourage you to schedule a FREE 20-minute phone consultation with me, during which I become familiar with you & your campaign… & whether it would make sense for us to work together.
To schedule your FREE, 20-minute phone consultation now, CLICK HERE, & write in the email subject line: Phone Consultation With Mark.
*** Special Note – One last thing… in order to eliminate any conflicts of interest – I’ll only work with the first candidate for a particular office (or campaign manager for a particular issue/cause being voted on) that conducts a campaign Marketing Review. So don’t wait, schedule your consultation call today.